A Promotion App is a key component of a well thought-out launch campaign for a new product.
Features and Benefits
- Simple and visual.
- Cost savings calculator to evaluate impact based on each user’s own setup.
- Simulator demonstrating the operation of the new product.
- Analytics to track user behavior.
- Works both on- and off-line.
- Cross platform access with both a mobile app and a web tool.
Preparing for a high-profile product launch, a Thermo Fisher Scientific Product Manager decided to equip its sales force with a tool that would highlight the benefits of the new product, and drive their conversations with prospects.
- Categories: HTML, iPad, desktop